SEO12 min read
The Complete SEO Audit Checklist for 2025
Jacob Johnston
Founder & Chief Automation Officer
Why SEO Audits Matter
An SEO audit is like a health checkup for your website. It identifies issues preventing your site from ranking well and opportunities to improve visibility. In 2025, with Google's continued focus on user experience and helpful content, a thorough audit is more important than ever.
Technical SEO Checklist
Crawlability & Indexing
XML sitemap exists and is submitted to Google Search Console
Robots.txt properly configured
No important pages blocked from crawling
Canonical URLs properly implemented
No duplicate content issues
Clean URL structure (no excessive parameters)
Site Performance
Core Web Vitals passing (LCP < 2.5s, INP < 200ms, CLS < 0.1)
Mobile page speed score 90+
Images optimized and using next-gen formats (WebP, AVIF)
Efficient caching implemented
Minimal render-blocking resources
Mobile-First
Fully responsive design
Mobile-friendly test passing
Touch targets appropriately sized (48px minimum)
No horizontal scrolling on mobile
Mobile viewport properly configured
On-Page SEO Checklist
Content Optimization
Unique, descriptive title tags (50-60 characters)
Compelling meta descriptions (150-160 characters)
Proper heading hierarchy (single H1, logical H2-H6)
Keywords naturally integrated
Content satisfies search intent
Internal linking strategy implemented
Structured Data
Schema markup for business type (LocalBusiness, Organization)
Product/Service schema where applicable
FAQ schema for question content
BreadcrumbList for navigation
Review/Rating schema if applicable
Off-Page SEO Checklist
Backlink Profile
Quality backlinks from relevant domains
No toxic or spammy links
Diverse anchor text distribution
Brand mentions and citations
Local SEO (for local businesses)
Google Business Profile optimized
Consistent NAP (Name, Address, Phone) across web
Local citations in relevant directories
Reviews strategy in place
What We Look For in Our Audits
At True North Data Strategies, our SEO audits go beyond checklists. We analyze:
Get Your Audit
Our SEO audits start at $797 and include:
- 48-72 hour turnaround
- Comprehensive technical analysis
- Actionable recommendations with priorities
- 30-minute consultation call
Ready to Automate Your Business?
Let's discuss how we can implement these solutions for your specific needs.