Skip to content
  • SBA-Certified VOSB & SDVOSB
  • Veteran-Owned
  • Colorado Springs

Your operation runs because of one person.
That is the problem.

I embed with fleet, dispatch, fuel, hazmat, safety, and training operations to document the work, remove the friction, train the team, and leave the place running without me.

No pitch. No pressure. We talk, and I will tell you if I can help.

— The problem

You are not short on effort. You are short on structure.

  • You cannot take a day off

    The operation keeps moving because you keep touching every problem. That is not leadership. That is a single point of failure.

  • The truth is scattered

    Texts, paper, spreadsheets, inboxes, driver files, and one person's head. Nobody has the full picture until something breaks.

  • The tools are not helping

    You pay for too many systems and still cannot see dispatch, safety, compliance, and cost in one usable view.

— The fix

I embed, fix the system, and hand it back.

I work inside the operation for as long as the fix takes. I map the process, clean up the handoffs, build the documents, train the team, and remove the tools you do not need. When the work is done, your operation should not need me in the middle.

  1. Step 01

    Shadow the operation

    I show up where the work happens. Office staff, dispatch, field crews, and the people who know what is actually broken.

  2. Step 02

    Map the friction

    I document where information lives, where it breaks, what gets dropped, and which tools are creating more work.

  3. Step 03

    Build the handoff

    You get written priorities, SOPs, training, and a fix plan your team can use after I leave.

— Service ladder

Start small. Fix what matters.

Start here1-2 weeks

Operations Assessment

Walk-the-floor diagnosis, written report, priority order, timeline, and quote for fix work.

Single automation1-2 weeks

Single Automated Workflow

One scoped automation that removes one recurring manual bottleneck and includes handoff docs.

Single fix1 month

Department Embed

One department, one focused operational problem, one usable handoff.

Multi-dept3-6 months

Operation Embed

Cross-department cleanup for dispatch, compliance, paperwork, reporting, and tool sprawl.

Full rebuild6-12 months

Deep Embed

Full operating rhythm rebuild for companies that need structure across the whole shop.

Reach-backAfter the embed

Sustainment Retainer

Light ongoing support after the hard fix is done and your team owns the system.

— Who I work with

Regulated field operations where misses get expensive.

  • Fleet

    Maintenance, driver files, inspections, utilization, and cost visibility.

  • Dispatch

    Handoffs, schedule changes, missed information, and too much work living in chat threads.

  • Fuel

    Route pressure, documentation, compliance exposure, and thin margins.

  • Hazmat

    Training records, shipping papers, audits, and high-consequence misses.

  • Safety

    Rules everyone knows until the one day nobody follows them.

  • Training

    Knowledge stuck with the strongest operator instead of built into the team.

— Try it yourself

Build your stack. Then hand it to someone who builds it.

The Build Studio is a free, no-login sandbox. Pick the operational tools your business actually needs, watch each one run on sample data, and send your blueprint straight to a human at True North. No account. No sales call. No catch.

Frequently asked questions

These are the questions most owners ask before they decide whether the first move is an assessment, an embed, or a smaller scoped fix.

What does True North Data Strategies do?

True North Data Strategies embeds with small and mid-sized regulated field operations to fix processes, build SOPs, consolidate tools, train teams, and hand the operation back running. Jacob Johnston focuses on fleet, dispatch, fuel, hazmat, safety, and training-heavy work.

What industries does True North Data Strategies serve?

TNDS serves fleet operations, petroleum and fuel distribution, hazmat transport, DOT and FMCSA-regulated carriers, dispatch operations, safety-heavy trades, and training organizations that need better operating structure.

How much does an Operations Assessment cost?

An Operations Assessment is a paid 1-2 week engagement priced at $1,500 to $3,000 flat. It ends with a written priority order, timeline, and quote for any follow-on fix work.

Is Jacob Johnston a veteran-owned business owner?

Yes. True North Data Strategies is SBA-certified VOSB and SDVOSB. Jacob Johnston is a 20-year U.S. Army veteran, Airborne Infantry, Bronze Star recipient, and service-disabled veteran.

What is the difference between a Department Embed and an Operation Embed?

A Department Embed targets one department for one month at a fixed fee. An Operation Embed runs across multiple departments for 3-6 months when the whole shop needs a steadier operating rhythm.

Does True North Data Strategies offer support after the embed?

Yes. The Sustainment Retainer provides ongoing reach-back support, dashboard review, drift detection, SOP updates, and structured help after the main fix work is complete.

Where is True North Data Strategies located?

True North Data Strategies is based in Colorado Springs, Colorado and works both remotely and on-site by arrangement.

— Ready to talk?

Stop guessing. Start seeing.

Fifteen minutes on the phone. You tell me what is going on. I tell you if I can help. No obligation, no sales deck.

— Why this is different

Operator first. Consultant second.

Most operators in regulated field industries have hired a consultant who was never on the floor. I was. The credentials below are the ones that matter when an examiner walks in or a driver does not show up.

  • U.S. Army (retired)

    20 years

    Airborne Infantry. Bronze Star recipient. Service-disabled veteran. Combat deployments.

  • Petroleum operations

    8 years

    Transportation Department Head at a regional petroleum carrier. DOT/FMCSA compliance, fleet P&L, HOS/ELD, and driver qualification files.

  • Federal certifications

    SBA-VOSB & SDVOSB

    Service-Disabled Veteran-Owned Small Business and Veteran-Owned Small Business.

  • Field-ready

    Class A CDL

    Held through 2020. Willing to recertify. I have driven the trucks I help dispatch.

We use essential cookies to keep this site working. You can accept or decline non-essential cookies. View cookie details.