About True North
Built for Business Owners Who've Been Around Longer Than iPhones
Our Background
We understand the unique challenges that small and medium-sized businesses face when it comes to automating manual work with Google tools. Unlike tech startups, you can't afford to waste time on complex solutions that don't deliver immediate value.
Our team comes from operational backgrounds in industries that have been around for decades. We've seen firsthand how Google Workspace automation can transform businesses, and how the wrong approach can overcomplicate simple processes.
Why We're Different
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We speak business, not code
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We focus on ROI, not cool factor
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We build for your team to maintain, not ongoing dependency
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We integrate with what you have, not replace everything
Our Philosophy
Enterprise-Grade Results
We deliver the same quality and capabilities that large enterprises enjoy, but scaled and priced for businesses that don't have enterprise budgets.
No-Nonsense Approach
We skip the buzzwords and hype. Instead, we focus on practical solutions that solve real business problems and deliver measurable results.
Transfer of Ownership
We build solutions your team can maintain and evolve. Our goal is to empower your business, not create vendor lock-in or ongoing dependencies.
Implementation Philosophy
Every Google automation must meet these four criteria:
Solve a Real Problem
We don't build solutions just because they're cool or trendy. Every implementation must address a specific business challenge that's costing you time or money.
Pay For Itself
Every solution must deliver a clear return on investment within 6 months, through time savings, error reduction, or revenue increases.
Work With Existing Tools
We integrate with the systems you already use and know, rather than forcing you to adopt entirely new platforms and workflows.
Be Maintainable
Your team should be able to understand, use, and eventually modify the solution without needing to hire PhD-level experts or specialized developers.
Built For Your Reality
We understand that most businesses aren't starting from scratch with the latest tech stack. That's why our Google automation solutions are designed to work with:
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Tools you already know (Google Workspace, basic web apps)
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Systems you can't replace (QuickBooks, your CRM)
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Documentation written for humans, not engineers
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Support that speaks business, not code
"Google automation that pays for itself, not just shows off. Real time savings in 30 days, not someday."
— True North Philosophy
Ready for Google automation that actually works for your business?
Get your Free Automation Audit and discover how Google Workspace can transform your operations with measurable time savings.
Get Your Free Automation Audit