Privacy and Cookie Notice

What we collect

We collect information you provide directly, such as form submissions for assessments and newsletter signup. This may include name, business name, phone number, and email address.

How we use it

We use submitted information to respond to inquiries, deliver the Operators Brief, provide requested services, and improve site operations.

Cookie usage

This site uses an essential consent cookie named tnds_cookie_consent to remember whether you accepted or declined non-essential cookies. The cookie expires after one year.

Declining non-essential cookies does not block core site access. Essential cookies required for site functionality may still be used.

Third-party services

Form workflows may use third-party processors such as Resend (email delivery), HubSpot (CRM), Google services for operational storage, and Stripe for secure payment processing when configured. TNDS does not receive or store your full payment-card number.

If you accept non-essential cookies, this site may also load Google Analytics and the Apollo website tracker to measure site use and understand business interest. These trackers are not loaded when you decline non-essential cookies.

Contact

Questions about privacy or cookies can be sent to jacob@truenorthstrategyops.com or through the contact page.